Skills

An accomplished senior leader and software development and marketing specialist for over 20 years. Experienced, hands-on manager in all aspects of technology company operations.

Strategy

• Creating pitch decks for raising capital
• Developing comprehensive marketing and sales strategies
• Defining performance metrics (OKRs & KPIs), developing tracking programs and monitoring results

Development

• Designing User Experience (UX) workflows, system architectures and database schemas
• Prototyping system user interfaces
• Architecting web, service-oriented and N-Tier software systems
• Supervising large projects with cross-functional teams, including internal staff and contractors

Business Development

• Leading marketing and sales, interfacing with key prospects, clients, media and staff
• Designing marketing campaigns, including PPC, SMM and effective SEO
• Manage conversion rate optimization with analytics, heatmaps and continuous experiments
• Creating marketing materials, including eBooks, blog articles, brochures and websites

Operations

• Building out infrastructure for human resources, insurance & benefits, and accounting
• Creating processes to insure reliable and accurate delivery of products & services
• Interviewing & hiring employees for development, sales, and customer service
• Managing cash flow, preparing annual budgets & forecasts and monitoring financials
• Providing technical support for clients, partners and employees

Experience

Chief Operating Officer
Webapper
AWS Cloud
2019 – Present

Webapper is a cloud consulting firm, providing native cloud development services, cloud hosting, tools, and support.

Partner
Zaimirai
2021 – Present

Zaimirai provides managed hosting services for blockchain and cryptocurrency.

Chief Operating Officer
Ricochet360 (FKA Speed to Contact)
El Segundo, California
2017 – 2019

Ricochet360 is an all-in-one sales & marketing software platform, including a cloud phone system, CRM, fast dialers and marketing automation tools.

Online Marketing Consultant
Twisted Puppy
Manhattan Beach, California
2013 – Present

Twisted Puppy is a full-service online marketing agency. We service clients across the U.S. with website development, social media marketing, content marketing and online strategy.

Chief Operating Officer
OnRamp Digital
Manhattan Beach, California
2014 – 2016

OnRamp Digital was a startup multi-channel network (MCN) providing licensing services to independent music video creators on YouTube and other online platforms.

Chief Operating Officer
Royalty Review Council/Crunch Digital
Sherman Oaks, California
2008 – 2014

Royalty Review Council and its sister company Crunch Digital specialize in financial consulting services for media and entertainment companies. Company services include compliance examinations, outsource royalty accounting, financial due diligence and operational consulting services. Clients included major and independent copyright & content owners, including record companies, publishers and studios.

Founder & CEO
ZenCX, Inc.
Manhattan Beach, California
2008 – 2015

ZenCX created customer analytics software to reduce customer churn and increase cross-selling. Graduated the company from Founder Institute, a top startup incubator, in June 2011.

Senior Vice President
Counterpoint Systems, Inc.
Los Angeles, California
2000 – 2008

After Counterpoint Systems acquired my startup (fresh ground software), promoted to lead business expansion in the Americas. Built and directed talented team of 27 software development and implementation professionals. Counterpoint Systems offered a comprehensive application suite to manage rights and process royalties for intellectual property. Key accounts included 20th Century Fox, Universal Music, Viacom/MTV, National Hockey League and Harley-Davidson.

Education & Activities

• University of Kansas, Lawrence, Kansas, Bachelor of Science, Computer Science
• South Bay Entrepreneurial Center, Torrance, California, Board of Directors 2015-2018